Did foot traffic affect holiday sales?

Foot traffic trends tell a lot about the overall market health of a brand or vertical. This is especially true when it comes to the holiday season, where we saw over a 66% spike in foot traffic for many retailers.

However, a deeper look shows that not everything is as meets the eye - certain brands saw more traffic than others, and sometimes timing is everything.

Take a deep dive into the trends of the last Q4 holiday season for a foot traffic analysis by brand, vertical, and time of year to help plan this season's holiday marketing campaigns.