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State of Integrated Marketing 2017:

Mapping the Journey to Success 


Whitepaper 

New Research Shows Cross-Channel Measurement Is Key to Integrated Marketing Success

With today's increasingly connected, always-mobile consumer, how do marketers successfully reach them across so many channels and media? We commissioned a report with 451 Research on the current state and adoption of integrated marketing among marketers today.


Download the full report to gain tactical insight for successful integrated marketing programs that leverage data to break through the noise.


Key Insights Include:
  • Marketers' top priorities and challenges for an integrated strategy
  • Why offline customer engagement is becoming a key KPI
  • The urgent need to improve marketing measurement across channels
  • Why organizations are disconnecting budget for metrics from media

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