New Research Shows Cross-Channel Measurement Is Key to Integrated Marketing Success
With today's increasingly connected, always-mobile consumer, how do marketers successfully reach them across so many channels and media? We commissioned a report with 451 Research on the current state and adoption of integrated marketing among marketers today.
Download the full reportto gain tactical insight for successful integrated marketing programs that leverage data to break through the noise.
Key Insights Include:
Marketers' top priorities and challenges for an integrated strategy
Why offline customer engagement is becoming a key KPI
The urgent need to improve marketing measurement across channels
Why organizations are disconnecting budget for metrics from media